(noun) The act of innovating; the introduction of something new, in customs, rites, etc.
"An idea meritocracy is a system that brings together smart people and smart concepts."
"Innovation! One cannot be forever innovating. I want to create classics"
"Innovation is no longer optional, its necessary."
"One must not hesitate to innovate and change with the times. The leader who stands still is not progressing, and he will not remain a leader for long."