(noun) What somebody is known for.
"Character is like a tree and reputation its shadow. The shadow is what we think it is and the tree is the real thing."
"It takes many good deeds to build a good reputation, and only one bad one to lose it."
"Love comes with a knife, not some shy question, and not with fears for its reputation!"
"Associate yourself with men of good quality, if you esteem your own reputation; for ‘tis better to be alone than in bad company."
"Run from what's comfortable. Forget safety. Live where you fear to live. Destroy your reputation. Be notorious. I have tried prudent planning long enough. From now on I'll be mad."